WeightWatchers
A leader in the weight health space for over 60 years, WeightWatchers has continued to evolve its mission to provide high quality wellness support to its customers. As a Senior Performance Designer on the team during a large brand refresh project, I have worked as lead designer on multiple projects for a variety of brand needs and platforms.
Icon System Development:
I partnered with Julie Aiken to develop and build out a new iconography system for the WW brand refresh. My role in the project included art direction exploration, icon production, and assisting in the creation of style guidelines.
Team: Brandy Porter (CD), Alicia Curtis (AD), Julie Aiken (AD), Abby Doerr (Lead Designer/Illustrator)
Email Marketing Template Development:
As the lead designer on this project, I built a library of email design templates for the Global CRM Team. The goal was to create a more efficient system that would allow the marketing and coding teams to quickly produce emails for both prospecting and retention audiences. The designs needed to be editable in code, on brand, and easily adapted to align with major brand campaigns.
Team: Julie Aiken (AD), Abby Doerr (Lead Designer)
General Performance Marketing Materials:
Paid Social, Organic Social & Email Marketing
