W&P
W&P builds products to elevate the simple moments of everyday life through reusable and stylish design. The company’s mission is visualized in clean and simple design elements with small pops of color and special graphic treatments. In my time working with the brand I have built a variety of outputs for paid social, organic social and email marketing campaigns.
Below are a few examples of those projects.
Brand Refresh:
I partnered with Andy Nordin (CD) to create a refreshed brand style guide that better reflects the mission and values of the W&P brand. The goal was to use the existing logo and product packaging as a starting point, and evolve the brand without creating a disconnect between mediums. My role in the project included leading cross-team brand research, creative direction exploration, and acting as design lead.
*This is a preview of final product
Digital Marketing Material:
Paid Social & Email Marketing
